FLOW is back! Join us in New York, April 23–24, 2025!
Discover, connect and thrive at FLOW Summit 2025! Stay ahead in digital retail at Signifyd’s annual summit, where ecommerce and fraud prevention professionals, industry leaders and innovators shape the future together. Expand your insights, build lasting connections and fuel your passion for innovation.
Why FLOW?
At FLOW, thought leaders, customers, executives and partners join forces to:
Meet new
friends
Network and connect IRL. Share solutions and insights while building meaningful connections with peers.
Content built
(just) for you
Explore the latest innovations and strategies to combat fraud and increase customer retention.
Hear from
experts
Gain new knowledge and skills that you can apply to your business through timely and transformative topics from top industry experts.
Past speakers
Join leading experts, across the industry, who will be speaking at FLOW Summit 2025. Here are past event speakers:
Bobbi Brown
Professional makeup artist and entrepreneur
Chris Reid
Executive Vice President Identity Solutions - Mastercard
Antonio Colicchio
VP of Returns, Fraud and Abuse - Abercrombie & Fitch Co.
Rebecca Minkoff
Fashion designer - Rebecca Minkoff
Lockie Andrews
CEO & Managing Director - Catalyst Consulting
David Mattei
Strategic Advisor - Aite Novarica
Elizabeth Garry
VP Ecommerce - Pandora
Emilie MacFarlane
CFO - Tuckernuck Inc
Hani Batla
CIO/CTO - Adorama
Join leading experts, across the industry, who will be speaking at FLOW Summit 2025. Here are past event speakers:
Join FLOW Summit attendees for a networking welcome reception before the full day of sessions on the 24th.
Speaker: Raj Ramanand
Join our Co-Founder and CEO, Raj Ramanand, as we unveil our vision for the future of fraud protection in a rapidly changing ecommerce landscape. This session will highlight the innovations shaping ecommerce and explore how merchants can adapt to new dynamics, from evolving consumer experience to the rise of emerging AI technologies. We'll discuss the opportunities and challenges that lie ahead in 2025, with a focus on building fraud resilience, driving sustainable revenue growth, and unlocking long-term customer value in a competitive global market.
Speaker: Pedro Sanzovo
Our SVP of Product Arjun Kakkar will provide a glimpse into how we are enhancing our customer experience platform and leveraging advanced machine learning techniques to tackle emerging challenges in ecommerce fraud. This session will also delve into our latest product innovations, including solutions for returns abuse and technologies to boost approval rates, all designed to help merchants deliver value and stay ahead in 2025.
Moderator: Bennett
Panelist: Curtis Crawford, Director and GM Fintech & Loyalty-Wayfair
Panelist: Carlo Savino, VP Americas & EMEA ecommerce Lenovo
Panelist: Liz Garry, VP-eCommerce-Pandora
In today’s fast-evolving global commerce landscape, true innovation happens when teams break down silos and align across functions. Join international commerce leaders as they share strategies for fostering internal collaboration, streamlining decision-making, and accelerating innovation. Learn how leading organizations are driving growth by integrating insights across product, risk, operations, and customer experience—ensuring agility and success in an increasingly competitive market.
Keynote: Cindy Turner, Chief Product Officer, Worldpay
First-party fraud continues to challenge merchants, from reshipper abuse to the complexities of fraudulent returns. These subtle yet costly issues require more than just reactive solutions—they demand a proactive approach. In this session, the CTO of Worldpay will provide insights into how merchants can seamlessly address these challenges while preserving customer trust and reputation. Learn how innovation and partnership are shaping the tools needed to navigate first-party fraud in an increasingly complex retail landscape.
Moderator: Emily Mikailli
Speaker: Christine Rupp- Board member at CanadianTire and former Chief Customer Officer at Victoria’s Secret.
Speaker: Sucharita Kodali
Explore the landscape of online retail in 2025, where new economic policy, a changing political landscape, and AI-based innovation collide. What innovations will define a competitive edge in a hyper-connected, post-inflation world? Discover where to prioritize your efforts in order to build an effective fraud strategy, foster customer loyalty, and unlock new growth opportunities in the year ahead.
Speaker: Julia Wainwright CEO The RealReal
At one of the lowest moments of her life, Julie Wainwright faced two devastating blows in a single day—her husband woke her at 4 a.m. to ask for a divorce, and hours later, she had to shut down Pets.com, one of the first major e-commerce ventures. Soon after, a top Silicon Valley recruiter dismissed her as "unemployable."
With her personal and professional life in crisis, Julie had a choice: let others define her future or take control and redefine herself. She chose the latter. Out of that defining moment, she built The RealReal, a revolutionary luxury resale marketplace that transformed the fashion industry.
In this keynote, Julie shares the pivotal lessons she learned about resilience, reinvention, and thinking beyond conventional limits. Her story is a powerful testament to overcoming adversity, embracing risk, and building something extraordinary when the world tells you it’s impossible.
Upstairs
Join us as we raise a glass to the visionaries shaping the future of online retail. Signifyd’s Most Influential in Ecommerce list celebrates the leaders who are redefining the industry through innovation, resilience, and customer-centric strategies. This year, we honor those who have set new standards for excellence in ecommerce. Enjoy a champagne toast, hear stories from the winners, and be inspired by their groundbreaking achievements and unique journeys.
Venue
Convene at Brookfield Place
FLOW Summit 2025 takes place at the Convene conference center, located at 225 Liberty Street within the Brookfield Place.
Parking
Parking SP+ Parking 225 Liberty Street New York, NY 10281
SP+ Parking 250 Vessey Street New York, NY 10281
Gateway Plaza Garage 339-345 South End Avenue New York, NY 10280
Bus Stations
Vessy Street & West Street South End Avenue & Gateway Plaza Vessy Street & North End Avenue
Subway lines
World Trade Center Station [E]
Fulton Street Station [4, 5, 2, 3, Z, J]
Hotel
Accommodation at the New York Marriott Downtown
Signifyd has arranged an exclusive allocation of discounted rooms ($399 plus tax) at the New York Marriott Downtown for attendees of the FLOW Summit 2025. This hotel provides an exceptional standard of comfort, mere steps from Convene. Registrants are invited to finalize their reservations through the dedicated booking portal here, as well as included in your registration confirmation email.
Event sponsors
FLOW Summit 2025 is a one-day conference that unites over 350 ecommerce and fraud prevention professionals to discuss the present and future of retail in the digital era.
Signifyd FLOW Summit 2025 takes place on April 23 and 24 at Convene in Brookfield Place at 225 Liberty Street in downtown New-York.
We are expecting more than 350 attendees for FLOW Summit 2025.
FLOW 2025 attracts leaders in ecommerce and fraud prevention, including CXOs, directors and managers, along with their teams from various retail industry segments, including fashion and apparel, electronics, grocery, health and beauty, luxury goods, general merchandise, home goods, sporting goods and more.
Attending FLOW Summit 2025 will provide a variety of benefits to ecommerce professionals. Here are some reasons you should attend:
- Gain insights from industry experts: FLOW Summit 2025 brings together thought leaders, product specialists and ecommerce practitioners who will share their expertise and insights on the challenges and opportunities facing the commerce industry.
- Expand your knowledge: The event features multiple tracks, breakout sessions and keynotes that cover timely and transformative topics. By attending, you can gain new knowledge and skills that you can apply to your business.
- Make new connections: FLOW Summit 2025 provides an opportunity to meet and network with other ecommerce professionals from different sectors of the retail industry. You can exchange ideas, build relationships and form new partnerships.
- Equip yourself to navigate the challenges of 2025: The retail industry is constantly evolving, and attending FLOW can help you stay informed about the latest developments and best practices. The event features multiple tracks, breakout sessions and keynotes that cover timely and transformative topics.
Signifyd FLOW is more than just an event — it’s a vibrant community of ecommerce professionals united by the shared goal of overcoming retail’s toughest challenges in the digital age.
Whether your focus is enhancing operational resilience, safeguarding against fraud, or scaling your business, FLOW Summit 2025 is your gateway to actionable knowledge and impactful collaborations.
The FLOW Summit general sessions and breakout sessions will be recorded and available post-event. Please note that the event will not be live-streamed.
- Tickets are $349 but if you register before Feb 28, you can take advantage of our early bird pricing of $199. Speak to your CSM or sales rep for additional discounts.
- Partners and solution providers can purchase tickets to attend for $349 ($199 early bird) or receive tickets through sponsoring. Please contact Morgan Kirkvold for more details at morgan.kirkvold@signifyd.com
Registrants of FLOW Summit can take advantage of a discounted rate of $399/night plus tax at the New York Marriott Downtown, across the street from Convene. The link to the hotel booking site is here.
Yes, there will be a Welcome Reception on April 23 from 4:30-6:30 PM, where you can connect with fellow attendees over drinks and hors d'oeuvres. On April 24, the summit concludes with an exclusive evening cruise from 6-9 PM, offering breathtaking views of the New York City skyline, networking, and a vibrant celebration to close out the event in style.
FLOW Summit 2025 features a morning keynote program led by industry experts, followed by afternoon breakout tracks. The two main tracks are:
- Digital Commerce, focusing on conversion optimization & customer experience.
- Fraud Prevention, centered on AI, payments risk & best practices.