Chris Prest is the Head of eCommerce Fraud Prevention at the LEGO Group, where he has dedicated over 10 years to safeguarding the integrity of online transactions, specializing in physical goods fraud prevention. Chris has played a key role in supporting the LEGO Group's significant growth during his tenure, particularly during the busy holiday season when order volumes surge. Passionate about both innovation and optimization, he focuses on enhancing fraud and risk mitigation practices by not only improving existing processes but also creating new structures that ensure efficiency and high quality, all while prioritizing a positive customer experience.