FLOW is back! Join us in New York, April 23–24, 2025!

Discover, connect and thrive at FLOW Summit 2025! Stay ahead in digital retail at Signifyd’s annual summit, where ecommerce and fraud prevention professionals, industry leaders and innovators shape the future together. Expand your insights, build lasting connections and fuel your passion for innovation.

What is FLOW Summit?

FLOW Summit Noun
/flOH sUH-mit/

An event featuring engaging keynote speakers and insightful panel sessions, focused on exploring the latest fraud and abuse trends and addressing the key commerce challenges shaping the industry today.

Why FLOW?

At FLOW, thought leaders, customers, executives and partners join forces to:

Meet new friends

Meet new
friends

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Meet new friends

Network and connect IRL. Share solutions and insights while building meaningful connections with peers.

Content built (just) for you

Content built
(just) for you

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Content built (just) for you

Explore the latest innovations and strategies to combat fraud and increase customer retention.

Hear from experts

Hear from
experts

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Hear from experts

Gain new knowledge and skills that you can apply to your business through timely and transformative topics from top industry experts.

Past speakers

Join leading experts, across the industry, who will be speaking at FLOW Summit 2025. Here are past event speakers:

Bobbi Brown

Professional makeup artist and entrepreneur

Chris Reid

Executive Vice President Identity Solutions - Mastercard

Antonio Colicchio

VP of Returns, Fraud and Abuse - Abercrombie & Fitch Co.

Rebecca Minkoff

Fashion designer - Rebecca Minkoff

Lockie Andrews

CEO & Managing Director - Catalyst Consulting

David Mattei

Strategic Advisor - Aite Novarica

Elizabeth Garry

VP Ecommerce - Pandora

Emilie MacFarlane

CFO - Tuckernuck Inc

Hani Batla

CIO/CTO - Adorama

Join FLOW Summit attendees for a networking welcome reception before the full day of sessions on the 24th. 

Registration & breakfast
 

Venue

Convene at Brookfield Place

FLOW Summit 2025 takes place at the Convene conference center, located at 225 Liberty Street within the Brookfield Place.

Parking

Parking SP+ Parking 225 Liberty Street New York, NY 10281
SP+ Parking 250 Vessey Street New York, NY 10281
Gateway Plaza Garage 339-345 South End Avenue New York, NY 10280

Bus Stations

Vessy Street & West Street South End Avenue & Gateway Plaza Vessy Street & North End Avenue

Subway lines

World Trade Center Station [E]
Fulton Street Station [4, 5, 2, 3, Z, J]

Hotel

Accommodation at the New York Marriott Downtown

Signifyd has arranged an exclusive allocation of discounted rooms ($399 plus tax) at the New York Marriott Downtown for attendees of the FLOW Summit 2025. This hotel provides an exceptional standard of comfort, mere steps from Convene. Registrants are invited to finalize their reservations through the dedicated booking portal here, as well as included in your registration confirmation email.

Event sponsors

FLOW Summit 2025 is a one-day conference that unites over 350 ecommerce and fraud prevention professionals to discuss the present and future of retail in the digital era.

Signifyd FLOW Summit 2025 takes place on April 23 and 24 at Convene in Brookfield Place at 225 Liberty Street in downtown New-York.

We are expecting more than 350 attendees for FLOW Summit 2025.

FLOW 2025 attracts leaders in ecommerce and fraud prevention, including CXOs, directors and managers, along with their teams from various retail industry segments, including fashion and apparel, electronics, grocery, health and beauty, luxury goods, general merchandise, home goods, sporting goods and more.

Attending FLOW Summit 2025 will provide a variety of benefits to ecommerce professionals. Here are some reasons you should attend:

  • Gain insights from industry experts: FLOW Summit 2025 brings together thought leaders, product specialists and ecommerce practitioners who will share their expertise and insights on the challenges and opportunities facing the commerce industry.
  • Expand your knowledge: The event features multiple tracks, breakout sessions and keynotes that cover timely and transformative topics. By attending, you can gain new knowledge and skills that you can apply to your business.
  • Make new connections: FLOW Summit 2025 provides an opportunity to meet and network with other ecommerce professionals from different sectors of the retail industry. You can exchange ideas, build relationships and form new partnerships.
  • Equip yourself to navigate the challenges of 2025: The retail industry is constantly evolving, and attending FLOW can help you stay informed about the latest developments and best practices. The event features multiple tracks, breakout sessions and keynotes that cover timely and transformative topics.

Signifyd FLOW is more than just an event — it’s a vibrant community of ecommerce professionals united by the shared goal of overcoming retail’s toughest challenges in the digital age.

Whether your focus is enhancing operational resilience, safeguarding against fraud, or scaling your business, FLOW Summit 2025 is your gateway to actionable knowledge and impactful collaborations.

The FLOW Summit general sessions and breakout sessions will be recorded and available post-event. Please note that the event will not be live-streamed.

  • Tickets are $349 but if you register before Feb 28, you can take advantage of our early bird pricing of $199. Speak to your CSM or sales rep for additional discounts.
  • Partners and solution providers can purchase tickets to attend for $349 ($199 early bird) or receive tickets through sponsoring. Please contact Morgan Kirkvold for more details at morgan.kirkvold@signifyd.com

Registrants of FLOW Summit can take advantage of a discounted rate of $399/night plus tax at the New York Marriott Downtown, across the street from Convene. The link to the hotel booking site is here.

Yes, there will be a Welcome Reception on April 23 from 4:30-6:30 PM, where you can connect with fellow attendees over drinks and hors d'oeuvres. On April 24, the summit concludes with an exclusive evening cruise from 6-9 PM, offering breathtaking views of the New York City skyline, networking, and a vibrant celebration to close out the event in style.

FLOW Summit 2025 features a morning keynote program led by industry experts, followed by afternoon breakout tracks. The two main tracks are:

  1. Digital Commerce, focusing on conversion optimization & customer experience.
  2. Fraud Prevention, centered on AI, payments risk & best practices.