Ajit has 20+ years of experience in leading and transforming global online and eCommerce businesses. He is currently the President & Global Head of DTC at Lenovo, the world's largest PC maker and a leader in smart devices. Within that role, Ajit oversees Lenovo's end-to-end online strategy across its B2B and B2C segments in more than 35 countries, while also managing its websites in over 90 countries.

Ajit’s mission is to deliver customer-centric and data-driven solutions that enhance Lenovo's brand loyalty, customer satisfaction, and competitive advantage in the market. He is passionate about sharing best practices and insights on a diverse set of topics, and serves as a board member and advisor for several industry and academic organizations, such as MCNC, Adobe, and Course5i. In addition, he is also an author and speaker, and a strong advocate of education as the great equalizer.