Founder of Catalyst Consulting, a boutique advisory firm specializing in innovation, analytics and leveraging digital technologies to increase revenue, improve marketing and sales, and enhance operational efficiency. AI and Blockchain evangelist.

Currently CEO of RICH Haircare USA, a prestige hair care brand sold worldwide (online, wholesale and distributors).

Board member at REGIS Corp (Nasdaq) and National Academy of Design.

Co-Founder, Growth Marketing Lead, and Community Manager in several Web3 communities (AI, Blockchain, Defi, NFT).

Speaker and thought leader (AI, eCommerce, Direct to Consumer and Web3).

Functional Experience:
- Growth Marketing & Digital Marketing (CRM/Loyalty, SEO/SEM/PPC, Social Media, Content Marketing)
- Innovation & Transformation (Digital, Product, Process)
- Technology (eCommerce Platforms, AI, Blockchain)
- Data Analytics (SQL, Python, Big Data, Business Intelligence (BI), Data Science, Artificial Intelligence (AI), Machine Learning (ML)