Name
Designing an Optimization Strategy Across Revenue, Risk & Cost Drivers
Date & Time
Thursday, April 24, 2025, 11:00 AM - 11:40 AM
Cindy Turner
Description

In today's data-driven business landscape, payments optimization transcends traditional boundaries of managing authorization rates and fraud losses. Merchants now face the challenge of harmonizing Revenue Optimization, Fraud Optimization, and Cost Optimization. Cindy Turner, Chief Product Officer at Worldpay, will explore strategies to harness internal AI/ML tools and collaborate with external payment providers to develop a comprehensive and dynamic payment optimization toolkit. This session will provide insights into creating a balanced approach that maximizes revenue, mitigates risk, and minimizes costs.